packaging, pricing and naming high-value services has never been easier.
by l. gary boomer
boomer consulting
the cpa is the most trusted business advisor, yet many cpas continue to focus on transactional rather than advisory services. why?
old habits are often hard to break and change is difficult. transactional services have become commoditized and the hours required to produce them have been reduced or eliminated by technology. this is bad for the accountant that is focused on transaction work and good for the trusted advisor who is able to provide value at a higher level while leveraging the technology to complete the transaction at a low cost to the client.
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