survey unveiled at launch of new credential.
about 75% of the world’s ceos say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships to drive long-term performance.
but just 51 percent of nearly 300 ceos surveyed in 21 countries say their organizations currently measure the value of non-financial assets well or very well. and only 12 percent now turn to their finance teams for help with the task.
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