thinking niche? start with a marketing audit

three things to know before jumping in.

by jean marie caragher
capstone marketing

you can’t start thinking about selecting a niche until you have a firm grasp of your firm’s current situation. that’s why you need a marketing audit of your firm. a marketing audit might start with three key areas to focus on:

posted on september 14, 2011

rick telberg

about the author

rick telberg is a veteran analyst, advisor, commentator, editor, and publisher. he brings a unique background and perspective to research and advisory services for the professional services community.

mr. telberg may well be the accounting profession's most widely-known commentator through his long associations with the american institute of certified public accountants, accounting today magazine, and today, 卡塔尔世界杯常规比赛时间.

as an expert in management, marketing, media, and e-commerce, mr. telberg has served as senior editorial director of pro2net corp., now www.smartpros.com, and as director of online content at cpa2biz, www.cpa.com.

previously, mr. telberg served as the early editor-in-chief of accounting today, and as vice president/group publisher at thomson financial (now sourcemedia), overseeing practical accountant, accounting technology, and what is now accountingtoday.com.

mr. telberg was presented with a special citation by the national society of accountants for service to the profession and has served on a variety of boards and steering committees, including bkr international and the ibm small business advisory council. he is a graduate of new york university.

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