it’s not the product marketing they teach in college.
by bruce w. marcus
author of professional services marketing 3.0
accountants have historically not been concerned with the market. they are concerned with being good accountants, and meeting their own personal needs for professionalism. they are concerned with merely getting clients. that was sufficient pre-bates, but not now, because it’s not a competitive approach in a seriously competitive environment.
to read the full article
