start building a micro-niche in your firm.
by david wolfskehl
the micro-niche method
according to recent research, the number of accounting firms may be declining, as may be the number of accountants in public practice. at the same time, the profession is increasingly competitive. most firms are ramping up their marketing efforts. many of these firms will see some success. for others, little will change. building a micro-niche, however, could change the prospects for all of these firms.
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