rebuttal: google searches for accountants is rising, not falling

hoisted from comments, in response to “who’s searching for accountants?“

the number of google searches for accountants hasn’t dropped by over 50% since 2004. in fact, it’s grown pretty substantially.

google trends doesn’t chart absolute growth or decline in a search term – it charts how popular that term is relative to searches as a whole. this is from google’s own help document (http://www.google.com/intl/en/trends/about.html#1):

posted on august 18, 2011

rick telberg

about the author

rick telberg is a veteran analyst, advisor, commentator, editor, and publisher. he brings a unique background and perspective to research and advisory services for the professional services community.

mr. telberg may well be the accounting profession's most widely-known commentator through his long associations with the american institute of certified public accountants, accounting today magazine, and today, 卡塔尔世界杯常规比赛时间.

as an expert in management, marketing, media, and e-commerce, mr. telberg has served as senior editorial director of pro2net corp., now www.smartpros.com, and as director of online content at cpa2biz, www.cpa.com.

previously, mr. telberg served as the early editor-in-chief of accounting today, and as vice president/group publisher at thomson financial (now sourcemedia), overseeing practical accountant, accounting technology, and what is now accountingtoday.com.

mr. telberg was presented with a special citation by the national society of accountants for service to the profession and has served on a variety of boards and steering committees, including bkr international and the ibm small business advisory council. he is a graduate of new york university.

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