rebuttal: google searches for accountants is rising, not falling

hoisted from comments, in response to “who’s searching for accountants?

by div bhansali
accountantsworld

div bhansali
div bhansali

the number of google searches for accountants hasn’t dropped by over 50% since 2004. in fact, it’s grown pretty substantially.

google trends doesn’t chart absolute growth or decline in a search term – it charts how popular that term is relative to searches as a whole. this is from google’s own help document (http://www.google.com/intl/en/trends/about.html#1):