marketing culture and leadership aid in the ‘new war for clients.’
by cheryl smyers
marketing manager, stambaugh ness
i could talk for a whole day about what’s working for us, but i’ll just give you some highlights, because time is tight right now – the more that works for us, the more work we have to do!
most importantly, from my point of view, we have a president/coo and an executive committee that have the courage to step out and lead in very strategic way, not just follow. for example, many were still afraid of “social networking” when we were on board and posting regularly to linkedin, twitter and facebook.
in just 16 months, we have grown a linkedin industry group into a monthly face-to-face regional networking mixer that now regularly draws 200 clients and prospects–and it continues to grow. for this effort, the association for accounting marketing awarded stambaugh ness the marketing achievement award for event marketing, trade shows and seminars for firms under $15 million revenue at its june annual conference in chicago.
our recent membership in the bdo alliance gives us many resources to provide increased depth of services to our clientele – and gives bdo a stronger presence in our growing mid-atlantic service area.
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