randy johnston: competing with new services at flat rates

break out of the compliance commodity trap.

by randy johnston
accounting firm operations and technology survey

the best firms are offering new services packaged at flat rates.

for example, performing bookkeeping/write-up services for $2,000 to $3,000 per month and including the tax returns, or picking a specialty service or niche and wrapping a set of services around that.

all marketing in these firms has the same focus: