client retention falls to winning new business as top issue for firms.
in a signal that the competitive wars among cpa firms have only just begun, a new survey of practitioners shows client retention and even revenue growth are taking a backseat to a desperate grab for new clients.
adding new clients ranks no. 1 for firms employing 2 to 5, 6 to 10 and 11 to 20 professionals, according to the 2011 aicpa private companies practice section’s cpa firm top issues survey, last issued in 2009.
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