rule 1: deliver a consistent message.
cpa and consultant steve erickson offers 10 tips to help firms in hiring and retention:
- increase focus and efforts. make recruiting a year-round focus, engaging both
partners and employees in the process. - build an employee referral network. use it to find employees and offer your expertise to other accountants while spreading the word about the profession through speaking and writing engagements. focus on reciprocity–make referrals for other firms and don’t burn bridges.