and why it’s not like selling used cars.
the days when cpas could leave rainmaking to the rainmakers are long gone. today, technical skills aren’t enough. even the most talented cpas must bring in new business to succeed. but it’s about trust and relationships. the same skills you use to do business are the same skills you use to get business. prospects evaluate how you’ll work by how you sell.
here are some tips for building relationships and developing business:
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