do you have the “it” factor for leadership?

and nine more principles for leadership communication

great management begins with effective communication and setting the right tone at the top. but more than that, true professionals need a signature point of view. robert p. gandossy, north america practice leader for hewitt’s leadership consulting practice, calls it the “it” factor.

“it’s much easier to have consistent communication when you have a clear brand or market-facing value proposition and core values — whatever you want to call it,” gandossy says.

“but whatever you call ‘it’, you better have it. just be sure ‘it’ is clear, easy to remember, makes sense for the business, has an element of inspiration, differentiates you, will hold up for at least ten years, and is everyone’s job to live ‘it’ — and that means you.”