strong learning culture boosts productivity 37%

still, most firms don’t “get” it.

via chief learning officers

organizations with strong learning culture have 37 percent greater employee productivity, are 32 percent more likely to be first to market and are 17 percent more likely to be market leaders in their segment, according to bersin & associates’ 2010 study high impact learning culture.

the same research shows that most companies do not understand this area well, despite the opportunity to drive tremendous performance improvements with almost no additional expense.

the challenge is that a company’s learning culture isn’t “owned” by any one organization — not learning and development, not hr, not a specific business leader. the research shows, however, that leadership and management play a major role in influencing culture. thirty-two of the top 40 best practices are directly owned by executives or line managers, not l&d.

but how do you get their support for learning and development programs? read more…