schneider downs launches new print ads

who knew the firm provided those services, too?

pittsburgh-based schneider downs is running a new print ad campaign, created, according to marketing director sean p. smith, “to provide a solutions-oriented focus on our five primary practice areas.”

he explains:

our insight for this campaign was that we wanted to approach our communications from the mindset of our clients, rather than from our own point of view. thus, we wanted to created a series focused on issues that may be keeping our clients up at night.

while we can’t identify every business problem in our clients’ universe, we can demonstrate through scope and diversity that our firm is involved in a multitude of business consulting issues. the goal is that this campaign, collectively, will demonstrate to our target audience that our firm can help provide solutions to complex business issues….regardless of what they may be. you’ll see that the common element across the ads is the placement of our brand, “insight innovation experience”.

one of my shareholders calls this the “gee, i didn’t know schneider downs did that” campaign. that’s probably a pretty reasonable assessment.

posted on july 15, 2010