fujitsu takes the scansnap viral.
fujitsu, already a leading brand among accounting firms with its scansnap scanners, appears to be rapidly shifting its advertising budget into alliances and social media. with alliances, it’s partnering with tax and accounting software publishers in cross-promotional efforts.
in social media, fujitsu calls its latest youtube video “the paper party.” and provides this intro: “have you ever wondered what would happen to an office if it went paperless? check out the video below to watch the hilarious antics of one office after it went paperless. stay tuned after the video to learn how you can “tell us how you’ll scansnap” and win a $100 gift card.”
[youtube]2yvpxjpizyq[/youtube]
even if you’re not a fujitsu fan you’ll probably enjoy the video… and get a glimpse of the trends that are reshaping tax and accounting advertising.
h/t scott cytron