it’s the first step in developing a smart marketing budget.
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randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., says “think about your branding.” and it doesn’t need to be expensive. if you’re on facebook or have your own website, you’ve already taken the first steps.
on technology: he says it’s time to go to windows 7, and he explains why.
related: randy johnston: three issues your firm can’t ignore [video]