firms find powerful results from combining traditional networking with social media.
tracey crevar warren writes in can facebook kill face-to-face networking?…
using linkedin has led to more face-to-face meetings with clients who have been mia for over 20 years, said tracey segarra, director of marketing at garden city, ny-based margolin, winer & evens, llp. “many professionals might be uncomfortable calling up someone out of the blue that they haven’t seen in 20 years, but that same social barrier doesn’t apply to looking someone up on linkedin. and once they do make contact online, it often leads to e-mails traded back and forth and then face-to-face meetings over lunch. so in a very real sense virtual networking is leading to more face-to-face networking.”
“both are important,” said segarra. “social networking is just another communication tool. they are more approachable for some people because it’s not face to face. the trick is in figuring out which method of communication works best for each of your contacts,” she added.
one response to “why social media works for accountants”
selenacpa
social networking has been a big part of accountant’s lives. it has helped many communicate with their clients and receive better marketing. on the other hand, i believe blogs are important, as well.
here is a web site for cpas – http://www.cpasitesolutions.com – that builds sites that has a convenient blog feature that links directly from your to your social networking account.