thomson reuters’ jack larue says many accountants may be intimidated by the rate of change in technology.
as a result, they do nothing.
here, larue explains a simple first step to get started.
when jack talks, people listen. he has more than 25 years of marketing and sales experience. prior to joining thomson reuters, jack headed business-to-business marketing at ftd, the trail-blazing florist delivery service. jack joined thomson reuters in 1993 when his unit was still creative solutions. eventually he rose to vice president of sales and marketing for the whole tax and accounting business of thomson reuters.
his latest assignment at thomson reuters is the launch of the mypay solutions payroll service. here, larue explains thomson reuters’ drive to develop a payroll service for accountants.
catch his blog posts every monday at marketing mondays.
