thomson reuters executive says time is running out for many firms.
macro-economic, social, technological and demographic trends are combining to accelerate the rate of change for accounting firms. in this short clip, teresa mackintosh, senior vice president and general manager for workflow and service solutions in the americas professional division of thomson reuters’ tax and accounting unit, explains why.
“we can’t take a decade to figure this out,” mackintosh says. “if we don’t respond with urgency, we won’t be there in a year, or two years, or three years.” it’s time to “take advantage of these underlying mega-trends,” she says.
2 responses to “message to accountants: master the pace of change or get left behind [video]”
mario lopez
rick,
thank you very much for a magnificent reminder; based on the information i’ve been able to get as to how the conversion from national accounting standards to ifrs continues working, i totally agree with ms. mackintosh; she has illustrated perfectly what we should do regardless of a complex economic and labor outlook.
magnificent piece of information.
best regards.
tom hood
rick,
teresa covers it well. the common themes we see from our townhall meetings are 1) economy & the new normal 2) changing regulations & standards 3) globalization 4) workforce (demographics & generational) 5) technology (social media, xbrl, & cloud. the net effect is a feeling of being overwhelmed – this is true for every segment of our profession.