behind a merger: two small firms pair up

from left, stanley freedman, steven subelsky, daniel hirsch and dennis frank merged their firms. hirsch says "the more we learned about each other's services ... the more we determined we had in common." (wayne e. smith / the detroit news)
from left, stanley freedman, steven subelsky, daniel hirsch and dennis frank. (wayne e. smith / the detroit news)

from the detroit news:

dennis frank and stanley freedman began their merger talks with daniel hirsch and steven subelsky last year. the four quickly agreed that together their combined business experience would be monumental. but their relatively small size would allow them to keep in touch with clients like no monster firm could.

today frank, hirsch, subelsky & freedman pc in farmington hills, mich., is operating with nine cpas and three staffers.  the firm has clients in a couple dozen states, including, especially, arizona and florida, where many clients have second homes. they are positioning the firm as small enough to provide personal service, large enough to offer a full range of options, and still be price competitive against larger firms.

and it’s a small world: hirsch actually worked for frank for a time before opening his own office in 1993. he asked subelsky to join as a partner shortly afterward.