professional services firms of all stripes are working to kill the billable hour and move to flat-rate pricing.
wall street journal quotes cpa dan morris from verasage on value billing:
companies — many of them smaller businesses that saw big growth in recent years thanks to generous corporate spending — are finding themselves suddenly squeezed in an economy where clients are loath to spend money on anything but the essentials.
“you’re seeing a lot of pushback” from customers, says daniel morris, co-founder of the verasage institute in san jose, calif., a think tank that works on finding alternatives to hourly billing at professional-service firms. “firm members are saying that customers want [a new way of paying], and we can make that a competitive advantage.”
full story here: firms try alternative to hourly fees – wsj.com.
how did verasage get the attention of the wall street journal? dan morris reports on the verasage blog:
i think today demonstrated the value of the social networks (facebook, twitter, etc.) and their ability to spread the word. encouraging others to read our materials and help us with our mission to bury the billable hour.
visit dan morris at his cpa firm morris & d’angelo, or www.cpadudes.com on the web. by the way, dan is the real thing. he even takes a full vacation during tax season. no big deal he says, if you run your practice the right way. cpas have a lot to learn from dan and his partner at verasage, ron baker.
one response to “cpa credits facebook, twitter for wall street journal front page play”
tom hood
rick,
thanks for continuing the crusade to bring the advantages of social media to the cpa profession. i just had a similar experience when a post i did about xbrl was “retweeted” by wired magazine and immediately went to 22,000+ people.
these tools help get you noticed, great for research, customer relationships, networking, search engine optimization, public relations, and recruiting. in these days of watching costs – social media technologies can be a tremendously cost effective tool.
i can’t wait to see the final results of your social media survey for cpas when you present it at our mdbizexpo on june 16th!
tom