what’s social media?
wayne explains:
to my competition… i say it’s all a huge enormous waste of time. i warn them repeatedly not to waste their precious time with linkedin or facebook. instead keep writing fat checks for direct marketing or telemarketing that bring in under a 1% response. ignore the fact that while costs of direct marketing grow every year the effectiveness shrinks twice as fast.
one response to “wayne schulz: 5 reasons i hope my competition skips the class on social media”
wayne schulz
rick – thanks for the mention on this. i’m still half serious that i hope my competition doesn’t pick up on this increasingly effective marketing effort.
i’m doing a session at it alliance on it in april and of course the sage insights one in may.
i’ll see you there.