creator of “up your cash flow” goes online

harvey a. goldstein, who invented up your cash flow and remains longtime managing partner of singer lewak cpas in los angeles, is birthing a new brainchild: instant cash-flow forecasts for small business.

it goes by the unfortunate name gohagit, which seems to be based on harvey’s initials. but otherwise it’s a bold and interesting way to handle small-business clients.

“our process is simple and painless,” goldstein continues. “send us your current company’s financial statement, or budget. we’ll convert it to forecasted balance sheets and a cash flow forecast of the company’s future cash requirements. we’ll spend time with management, via telephone, gathering data, refining the forecast and discuss steps to consider to improve their economic conditions. ‘no surprises’ accounting!”

and he’s taking aim at every competing cpa in the business.

“most accountants spend time telling their entrepreneurial clients what happened rather than what is going to happen. they’re historians,” goldstein laments. “these are the services your cpa should provide but doesn’t.”

posted on january 29, 2009