growth-minded cpas and firms can’t afford to retrench in times like these.
an overflow crowd of cpas and marketing executives gathered in new york for the aicpa accounting firm marketing forum, produced in cooperation with members of the association of accounting marketing.
here are exclusive video interviews with some of the participants:
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above: joe rotella on social networking for cpa firms.
joe is chief technical officer at delphia consulting in columbus, ohio.
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above: ed russ on the first rule of success for cpa firms.
ed is a partner and chief marketing & sales officer at grant thornton, chicago.
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above: granville loar (association for accounting marketing) on how a meeting can make the difference.
granville is executive director at the association for accounting marketing.
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above: sally glick on marketing in tough times.
sally is a principal at sobel & co., livingston, n.j.
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browse more 卡塔尔世界杯常规比赛时间 videos at youtube.com/cpatrendlines
2 responses to “why marketing matters even more today [video]”
chad bordeaux
gary,
you don’t make money by participating in linkedin, tweeter, facebook, etc. anymore than you make money by visiting a lead group in the mornings or networking at a chamber of commerce event. you don’t make money by doing those things.
you make money when you make contact with a new client through those mediums. and there are a massive amount of clients out there. and guess what, right now, there are not a lot of accountants out there.
as you stated, they can be time consuming, but a lot of it is upfront. just like anything else, you get out of it what you put into it. i look forward to seeing you there.
gary lyndon
ok. i get it already!!!
we should all be networking!!! linkedin, tweeter, facebook, whatever.
but who has the time? and can anyone tell me how you make money on it?
just asking.