the case for investing in enterprise-class crm.
by wilbur swan
contact networks
via boomer consulting
the downturn in the economy has businesses of all sizes rethinking their growth strategies, whether they are in manufacturing or professional services. some organizations are not even sure if they can keep their doors open, let alone grow in these tough times.
yet studies confirm that successful leaders are not afraid to invest during recessions. according to the june 2002 issue of mckinsey quarterly, “some companies emerge from a recession stronger and more highly valued than they were before the economy soured.”
relationships, while intangible, are one of the most valuable assets of any firm. as the accounting industry continues to mature and better technology becomes available for managing relationships, the sophistication of using relationships as a strategic asset leads to greater business successes.
the success of erm systems has been impressive. in just the last two years, over 70 of the largest professional services firms — in consulting, banking, advertising and investment management — have adopted the systems for social networking and relationship management.
full story:achieving aggressive growth in tough economic times.