take a lesson from a (former) fat smoker

david_maister.jpgwhy doing the obvious isn’t always easy.
how does your firm measure up?

join the survey. see the answers.

by rick telberg/at large

there’s hardly a finance or accountant organization on the planet whose owners and staff haven’t decided, resolved, pledged or promised to themselves and each other to deliver outstanding client service, create a great place to work or achieve phenomenal success. maybe yours is one of them.

maister-cover.jpgso why, then, is it so rare to find a firm that actually accomplishes what it says it wants to do?

ask david maister (pictured). the best-selling author of the classics “managing the professional service firm” and “true professionalism” has published a new must-read for accountants and finance professionals called “strategy and the fat smoker.”