defining your ideal client is key to success as a cpa.
according to joey brannon, cpa, ea (pictured), here are the top three reasons why it’s so important:
- having a clearly defined customer helps you understand what products and services you should be offering.
- having a clearly defined customer allows you to be profitable when pricing your goods or services.
- having a clearly defined customer allows you to feel that you’re making the right decision when you turn down the wrong kind of sales.
essential reading for cpas and clients alike, at bannon’s axiom cpas blog. (also: check out his video blog and podcasts.)