sure you send out cards. but do you have a plan?
law firm marketing consultant larry bodine is a big believer in maintaining year-round contact with clients and prospects. the holiday season is a perfect time to make another positive impression. bodine reccommends charitycards.com, which send 10% of its revenue to a charity of your choice. it’s a win-win.
typical firms buy anywhere from 25 to 25,000 cards each season. there are five major techniques common to all firms that run a successful and timely greeting card program. these techniques – plus valuable tips – will increase your efficiency throughout the process.
one of the keys is to treat this task as a project with all the planning, marketing timelines and budgets of any other major project. this is not an “add-on†program, but a key element of an integrated marketing plan.
the five techniques to implement a successful marketing campaign for client greeting cards are:
1. create a plan – systematize the process and gain commitment to a timeline
2. quantify a budget
3. maintain your client list
4. incorporate interest
5. build ownership
more at lawmarketing.