how about your client’s time?
it’s worth considering when pitching or serving small business owners. researchers at warrillow & co. asked 905 of them. the median response was about $100 per hour.
given these findings, warrillow says, it’s not a surprise that small business owners ranked “time and complexity to set up” among the top five reasons they decline to buy new business processes, including:
— buying internet search-based keywords
— paying your company bills online
— checking bank balances online
— accessing business software applications over the internet
— obtaining customer service support online
— accessing business email remotely
“if you’re trying to change a small business owner’s behavior,” says warrillow, “make sure switching to your solution/company/service will save or make them money – at least as much money as their time to make the change is worth to them.”