new york (ami-partners) – ami’s 2006-07 survey of the united states smb market reveals that 7% of small businesses and 17% of medium businesses expressed an interest in using vista by years end.
this portends to a sizeable addressable market opportunity of 447,000 smbs.
the ami study concludes that the following factors will drive vista adoption the most across smbs:
— natural pc lifecycle – currently smbs replace their pcs every 3-4 years.
— drive to standardize os’ for security purposes – approximately 40% of smbs cite standardizing their os’ as a top it priority in 2007.
— rising demand for enhanced mobility applications/support – mobile workforce penetration is currently 53%, up 37% from last year.
— leverage enhanced networking functionality – networking sw investment expected to grow with a 5 year cagr of 7%.