if you’re marketing your services to small and mid-sized business (and what cpa firm isn’t?), then take a look at what leading marketers are saying.
smb marketers are spending most of their money on direct mail and telesales for generating leads. but according to warrillow & co., they are shifting big dollars into electronic media:
— email marketing
— search engine marketing (sem)
— search engine optimization (seo)
the question: how long can cpa firms stand by the sidelines?