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cpa satisfaction buying plans key purchase criteria
early top-line highlights
data gathered from 559 respondents in an online survey.
— 75% are c-class executives.
— 71% work in offices of up to 50 persons.
— 50% practice in public accounting and 36% in business or industry.
89% are currently less than “completely†happy with their current accounting software package.
over the next 18 months, 35% are at least “somewhat†likely to be considering a new purchase of accounting software.
most important criteria in selecting a new accounting package:
— ease of use
— features and functionality, and
— vendor’s long-term viability
join the study group. get the results immediately.