intuit and google’s new initiatives
by laurie mccabe
vp, smb insights & solutions
www.ami-partners.com
over the years, intuit has become a model for how to succeed in the small business (sb) market. in fiscal year 2006, revenues for quickbooks, intuit’s flagship sb accounting solution, rose by 14%, accounting for $861.7 million of the vendor’s $2.3 billion total revenues. the vendor added almost 600,000 new quickbooks users, growing its active user base to more than 3.7 million. using the quickbooks installed base as a springboard, intuit has also created a very successful sb payroll business, with a customer base of more than 972,000 payees, and more than $337 million in revenues. in addition, many of intuit’s 3 million quicken users are small businesses.
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