who’s gonna hire you?

answer: business owners. but what’s the best way to reach them?

by rick telberg

ever wonder who makes the decision on which cpa firm to hire? when we asked whom cpas think the decision-maker is, only one clown said, “wife of owner rules.”

just about everybody else figured the decision-maker is the owner herself. or himself. about eight in 10 of respondents agreed on that.

only seven percent thought the cfo makes the decision, while five percent said it’s the ceo.