maybe not. take this example — a common website mistake — that probably crops up in many other areas of interaction with clients and even colleagues…
“in the united states, over 80 times more people search for “cheap flights” than for “low fares.” in the united kingdom, 6,500 times more people search for “cheap flights” than for “low fares”. no, that’s not a typo. it is 6,500 times more! “low fares” is what the airline industry likes to say. “cheap flights” is customer language. this an extremely common mistake organizations make on the web: assuming that their words are their customers’ words. never, ever assume that.”
— gerry mcgovern, website design guru