52% of small and midsize businesses’ advertising budgets are being allocated online
in addition:
— 37% plan to increase online ad spending in 2006, according to btobonline.
— 95% of smbs said they manage their own online ad campaigns.
— 79% measure success by the number of leads received
— 53% said customer acquisition or dollar amount of business closed is their success indicator.
— 62% are optimizing their web sites for search engines.