accenture and savista: ‘the cultural revolution gathers pace’

“what’s interesting about savista is that it illustrates a major change in direction and culture going on right now in accenture. … the company is pursuing an ambitious, clever, but tricky strategy of supplementing its traditional (and expensive) sales channels with a series of lower-end offerings that reach new audiences, or at least block new competitors (such as those from india) from reaching established customers. it’s a classic piece of market segmentation. accenture realises that its traditional “client partner” sales channel – which sells expensive bundles of consulting, systems integration and outsourcing to big companies – simply can’t reach the mid-market, where much of the new growth is expected to emerge over the next few years. hence the acquisition of savista, which will operate independently of the established partner sales channel.”

more at: http://www.ovum.com/news/euronews.asp?id=4049

related: accenture sees it spending uptick