renowned author and marketing consultant to accounting and law firms partners with strategic business development advisors.
dobbs ferry, n.y. ? bay street group llc, advisors in business development strategies, is pleased to announce that bruce w. marcus has agreed to partner with the firm as senior advisor at large.
?bruce brings a lifetime of wisdom and experience to our professional services,? said rick telberg, principal, bay street group. ?he is internationally recognized for new and innovative solutions to contemporary marketing and firm management problems. it is a pleasure and an honor to be working with him.?
a pioneer in professional services marketing, bruce marcus will continue as the editor of the marcus letter (www.marcusletter.com), read worldwide by more than 22,000 accountants, lawyers, and the marketers who serve them. he has also written 15 books on professional firm marketing and investor relations, as well as hundreds of articles. 
his latest books are competing for capital, (john wiley & sons, 2005), and client at the core (john wiley & sons, 2005), co-authored with august aquila. he has developed and executed insightful and effective marketing programs for many of the major accounting and law firms.
?i look forward to working with bay street group to help firms address and resolve marketing and management problems, particularly those that don?t respond to traditional strategies in a highly competitive and rapidly moving economic environment, and to pursue marketing and management opportunities that help keep a firm relevant to the dynamic changes in the world served by professionals.? marcus said. ?i look forward as well to working with rick telberg and his unique ability to analyze and resolve the problems of the professional firm today.?
with bay street group, marcus will focus on:
? tailored strategies for successful growth in a highly competitive and dynamic environment
? strategies to improve and sustain profitable client relationships through the intricacies of today?s practice
? effective marketing and firm management organization
? maximizing and managing firm and professional knowledge for improved professional efficiency, productivity and profitability.
bruce marcus? work has been praised for his vision and knowledge of professional services, and cited by many of the luminaries in the professional services field, including: gerry riskin and patrick mckenna of edge international; david maister, author and consultant; richard levick esq., levick strategic communications llc; ronald baker, ?the professional?s guide to value pricing;? gale crosley, crosley+company; larry bodine; law marketing portal, and many others.
to serve bay street group clients, marcus has developed a series of white papers that probe in depth the state of the professional services market. they are available upon request.
marcus photo and all logos available upon request
bay street group llc
bay street group provides actionable information, strategic insight, and results-driven solutions to the professional tax, accounting and finance communities — and the vendors who serve them.
services include:
? business development planning
? interactive marketing
? strategic communications
? custom publishing and media property development
? market research and business intelligence
? white papers and case studies
? conference and speaker services
? executive meeting facilitation and partner retreats
rick telberg is president and chief executive of bay street group. he is a veteran analyst, commentator, publisher, editor, and media professional. as editor at large for the aicpa insider, he is the profession?s most widely-followed commentator serving the accounting profession and those companies seeking to serve the profession. he is also editor of [卡塔尔世界杯常规比赛时间] at www.telberg.com, which provides current bay street group news and analysis.
contacts:
rick telberg
bay street group llc
rtelberg@baystreetgroup.com
914.674.4531
www.baystreetgroup.com
bruce w. marcus
the marcus letter
marcus@marcusletter.com
203.459.2993
www.marcusletter.com