microsoft, which has just launched a new thrust into the cpa channel, is already the market leader in accounting applications with its microsoft business software and a 23% slice of the mid-market segment (companies with 500-999 employees. best software follows closely, with 21% of mid-market companies.
the microsoft package also leads among medium-sized companies (100-499 employees), at a 21% share. second place goess to oracle, at 18%.
among the smallest companies (1-19 employees), intuit’s quickbooks remains the unchallenged leader, with a 68% share. best has a slight lead among companies with 20-99 employees, at 30%. quickbooks takes 29%
source: yankee group
2 responses to “vendor trender: microsoft accounting leads in mid-market”
dan o'connell
numbers look contrary to experience.
are we comparing accounting packagess to fixed asset packages to enterprise software?
i would expect great plains to be fairly high.
rick t/editor
in fact, i expect that most of microsoft’s market share is due, in fact, due to the great plains acquisition.