free white paper: “one times fees is a steal”

there’s a “rule of thumb” that a cpa firm’s goodwill is worth one times fees.

but this “rule of thumb” is a myth!

marc rosenberg, cpa, and author of cpa firm mergers: your complete guide, demonstrates that buying a small firm for one times fees is a steal (for the buyer). in fact, it’s still an outstanding investment at a premium price, say, as high as 1.3 times fees.

buyers, operating under the ill-conceived “rule-of-thumb” often  balk when sellers ask for something more. that’s a pity – for both buyer and seller.

this succinct spreadsheet analysis could help to bring both sides closer together.

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