{"id":96489,"date":"2022-04-18t12:20:03","date_gmt":"2022-04-18t16:20:03","guid":{"rendered":"\/\/www.g005e.com\/?p=96489"},"modified":"2022-12-22t00:40:33","modified_gmt":"2022-12-22t05:40:33","slug":"is-your-marketing-aligned-with-your-business-development","status":"publish","type":"post","link":"\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/","title":{"rendered":"don&#8217;t confuse marketing with biz dev"},"content":{"rendered":"<p><strong>or your revenue growth could get stuck.<\/strong><\/p>\n<p><em>by sarah johnson dobek<\/em><\/p>\n<p>marketing and business development. when these two functions work in tandem, accounting firm growth can soar. however, too often, misaligned \u2013 or unclear \u2013 goals and expectations lead these two revenue generators to work independently and become counterproductive.<\/p>\n<blockquote><p><strong>more:<\/strong> <a href=\"\/\/www.g005e.com\/2021\/11\/24\/do-you-ask-the-right-questions-to-deepen-client-relationships\/\">do you ask the right questions to deepen client relationships?<\/a><br \/>\n<strong data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n<p>many professionals get tripped up trying to do both at the same time, so understanding the goal of each is key to a successful growth strategy for accounting firms:<\/p>\n<ul>\n<li><strong>marketing: <\/strong>as a one-to-many activity, marketing amplifies your message to build brand awareness and help generate new leads. this includes, but is not limited to, creating thought leadership that feeds the website, social media, and email communications; advertising; event management; identifying potential buyer groups and understanding their personas; and researching new areas for service line and industry growth<strong><em>. <\/em><\/strong>these strategies and tactics bring potential new clients and existing clients into your firm\u2019s orbit, allowing you to develop and nurture those relationships into sales.<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/#more-96489\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2022%2f04%2f18%2fis-your-marketing-aligned-with-your-business-development%2f&amp;t=don%e2%80%99t+confuse+marketing+with+biz+dev'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2022%2f04%2f18%2fis-your-marketing-aligned-with-your-business-development%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20don&#8217;t%20confuse%20marketing%20with%20biz%20dev&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\" title=\"email this: don&#8217;t confuse marketing with biz dev \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>or your revenue growth could get stuck.<\/strong><\/p>\n<p><em>by sarah johnson dobek<\/em><\/p>\n<p>marketing and business development. when these two functions work in tandem, accounting firm growth can soar. however, too often, misaligned \u2013 or unclear \u2013 goals and expectations lead these two revenue generators to work independently and become counterproductive.<\/p>\n<blockquote>\n<p><strong>more:<\/strong> <a href=\"\/\/www.g005e.com\/2021\/11\/24\/do-you-ask-the-right-questions-to-deepen-client-relationships\/\">do you ask the right questions to deepen client relationships?<\/a><br \/>\n<strong data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/p>\n<\/blockquote>\n<p>many professionals get tripped up trying to do both at the same time, so understanding the goal of each is key to a successful growth strategy for accounting firms:<\/p>\n<ul>\n<li><strong>marketing: <\/strong>as a one-to-many activity, marketing amplifies your message to build brand awareness and help generate new leads. this includes, but is not limited to, creating thought leadership that feeds the website, social media, and email communications; advertising; event management; identifying potential buyer groups and understanding their personas; and researching new areas for service line and industry growth<strong><em>. <\/em><\/strong>these strategies and tactics bring potential new clients and existing clients into your firm\u2019s orbit, allowing you to develop and nurture those relationships into sales.<\/li>\n<\/ul>\n<p> <a href=\"\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/#more-96489\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2022%2f04%2f18%2fis-your-marketing-aligned-with-your-business-development%2f&amp;t=don%e2%80%99t+confuse+marketing+with+biz+dev'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2022%2f04%2f18%2fis-your-marketing-aligned-with-your-business-development%2f&amp;title=don%e2%80%99t+confuse+marketing+with+biz+dev&amp;summary=or+your+revenue+growth+could+get+stuck.%0d%0a%0d%0aby+sarah+johnson+dobek%0d%0a%0d%0amarketing+and+business+development.+when+these+two+functions+work+in+tandem%2c+accounting+firm+growth+can+soar.+however%2c+too+often%2c+misaligned+%e2%80%93+or+unclear+%e2%80%93+goals+and+expectations+lead+these+two+revenue+generators+to+work+independently+and+become+c'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  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class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20don&#8217;t%20confuse%20marketing%20with%20biz%20dev&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\" title=\"email this: don&#8217;t confuse marketing with biz dev \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div 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https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>don&#039;t confuse marketing with biz dev - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"don&#039;t confuse marketing with biz dev - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2022\/04\/18\/is-your-marketing-aligned-with-your-business-development\/\" \/>\n<meta property=\"og:site_name\" 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