four ways to propel new cpas into growing your firm

young businesswoman talking to her client and using tabletpractice makes progress.

by sarah johnson dobek
inovautus consulting

it’s no secret most accounting firms are facing partner succession and will continue to do so for years to come. the most common area of concern is how to involve new cpas in your firm’s growth activities.

more: five better ways to say no | six ways to engage young managers, staff in firm growth | the right dna for growth | how crisis illuminates your biz dev skills | business development and sales aren’t scary
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the short solution is young staff members should be involved in anything that will help them learn the business and develop the skills they need to lead one day, whether that means the partner track or some other role. it’s never too early to start. in fact, immersion should be expected from the first day they walk into the firm.

here are four instant and easy ways to get your young people involved in the business:

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five better ways to say no

keep the flow going.

by sarah johnson dobek
inovautus consulting

learning to say no is an important part of growing your business. it helps you stay focused on your strategy and goals and helps you ensure you are using your time most effectively. however, saying no can sometimes also impede your growth.

more: six ways to engage young managers, staff in firm growth | four ways to help young rainmakers build their skills | are you solving your clients’ problems? | the right dna for growth | seven reasons your growth plans are stalled | five ways to grow new service lines
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

you get referrals that don’t fit your target market, employees bring you ideas that don’t fit your strategy or you say no because of previously bad experiences or results from a situation. when these situations add up over time with individuals, it can stifle their willingness to refer you more business or share their ideas. the result is stifled innovation, loss of referrals and loss of growth opportunities.
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six ways to engage young managers, staff in firm growth

number 6shareholders have a role, but less hands-on.

by sarah johnson dobek
inovautus consulting

growing your accounting firm takes a lot of time and effort and, because of this, developing the skills of staff and managers takes a backseat. while each shareholder should take responsibility to contribute to growing the firm, that doesn’t mean they need to do it all themselves.

more: four ways to help young rainmakers build their skills | are you solving your clients’ problems? | five ways to grow new service lines | don’t confuse marketing with biz dev
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

engaging your managers and staff is beneficial for three reasons:

  • it teaches them growth is important to the firm and helps establish a culture around growth.
  • it empowers them to learn how to market and sell, which should be key for anyone who wants to progress in their career.
  • it allows you to execute on key problems without everything falling on a shareholder’s plate.

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four ways to help young rainmakers build their skills

young busineswoman evaluating a chart with a measuring tape, concept image of successwere you thrown to the wolves? did you appreciate it?

by sarah johnson dobek
inovautus consulting

if you talk to most cpa firms, rainmaker succession is a critical issue. building and developing the next generation of business cultivators is critical to a firm’s success.

we see two common problems that prevent firms from succeeding in this area:

more: are you solving your clients’ problems? | the right dna for growth | how crisis illuminates your biz dev skills | business development and sales aren’t scary
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

not transferring knowledge

firms unintentionally bottleneck their progress by hoping that young rainmakers will learn through osmosis. these up-and-comers need to hear from experienced rainmakers on how it all works. encourage rainmakers to spend time with their protégés before and after they go out on calls with clients, prospects and referral sources in order to help them prepare or debrief on meetings.
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are you solving your clients’ problems?

sales_problem solving

have a conversation, not a pitch.

by sarah johnson dobek
inovautus consulting

why focus on solving your clients’ problems? the simple answer is, why wouldn’t you?

more: the right dna for growth | seven reasons your growth plans are stalled | five ways to grow new service lines | how crisis illuminates your biz dev skills | take the pressure of ‘selling’ out of ‘cross-selling’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

most people don’t get into business to not solve their clients’ problems. when we go out and present ourselves to potential clients, we tend to forget to focus on the very simple concept of problem-solving. instead of learning how we can help their business, we tend to focus on making sure they know we are credible or have been in business for xx years.
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the right dna for growth

dreamstime_xs_66975872are you providing training and tools?

by sarah johnson dobek
inovautus consulting

more: seven reasons your growth plans are stalled | five ways to grow new service lines | how crisis illuminates your biz dev skills | take the pressure of ‘selling’ out of ‘cross-selling’ | don’t confuse marketing with biz dev | business development and sales aren’t scary
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when i speak with partners about growing their firms, the conversation almost always goes to bringing in more business. and while i don’t disagree that bringing in more business is a key component to growth, i often have to step back and ask why a problem exists in the first place. what i’ve learned is that many times firms hit a wall because they haven’t established a culture of growth.
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grow your prospect lists in 5 steps

dreamstime_xs_75612830are you overlooking an easy source?

by sarah johnson dobek
inovautus consulting

prospects are one of the greatest keys to increasing revenue but unfortunately, many accounting firms are struggling to grow their prospect lists. often, this struggle comes from not knowing how to grow a prospect base in a way that generates results.

more: seven reasons your growth plans are stalled | five ways to grow new service lines | how crisis illuminates your biz dev skills | take the pressure of ‘selling’ out of ‘cross-selling’ | don’t confuse marketing with biz dev | business development and sales aren’t scary
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

prospect lists must be permission-based, otherwise, you’ll run the risk of poor outcomes. here are three practical and easy ideas for growing your prospect base and making the most out of your communications.
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seven reasons your growth plans are stalled

by sarah johnson dobek
inovautus consulting

growing a cpa firm isn’t easy. there are many dynamics that must align to get a team rowing in the right direction.

more dobek:   |  five ways to grow new service lines  |  how crisis illuminates your biz dev skills   |  how crisis illuminates your biz dev skills  | how crisis illuminates your biz dev skills | don’t confuse marketing with biz dev  | do you ask the right questions to deepen client relationships?  | advisory services: real commitment or just talk?  | covid: learning how to operate in the new normal

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

with a distinct gap between growth rates of the best-performing firms and the rest of the pack it’s no surprise that high-growth accounting firms have a “secret sauce.”

today we’ll identify seven reasons why low-growth cpa firms struggle a bit more than their high-growth counterparts. read more →