today’s bissett bullet: “identify your major form of marketing but beware of overdependence.”
by martin bissett
the key to developing an effective marketing strategy is understanding who your customers are and how to reach them. often, one form of marketing will yield by far the best results for your business and it is absolutely right to treat that as a priority but by focusing all of your efforts on that method alone, you are limiting yourself in terms of opportunity.
today’s to-do:
decide on a secondary marketing activity. what resources do you need to execute it correctly and what level of assistance will you need from your team in terms of “selling skills” in order to capitalize on the opportunities it will create?
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