include your firm culture and recruiting in your execution.
by august j. aquila
price it right: how to value accounting services
it makes no difference what size practice you have. the following tips apply if you are developing an individual marketing plan, a departmental plan or one for the entire firm.
more: twelve fundamentals of planning | six questions before asking for all the referrals you deserve | five rules for a marketing orientation | ten keys to marketing success
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from an overview perspective you will want to consider the following five questions:
- what will be the range of services you offer?
- how will you price these services?
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