how to transform your team into trusted advisors

woman ladder binoculars city view outlook vision success climb adobestock_57204649.jpegare you looking in the wrong place?

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by donny shimamoto, cpa, citp, cgma
the center for accounting transformation

there’s a secret lurking in the depths of the public accounting world. a hidden treasure, a powerful weapon that can catapult your firm to new heights of success. it’s called “advisory services.” and yet, despite its immense potential, many firms are not yet experiencing its transformative power. why? because they’re looking in the wrong place.

more donny shimamoto:  how trusted advisors transform businesses | the future of accounting: a vision of trust, clarity, and hope | donny shimamoto: future firm growth requires a mindshift | ai, ocr, nlp & cpas: oh my!   |  accounting nerds, unlock your super powers  | early adopters gain an edge in audit | dustin wheeler: for serious cas success, hire tech teams | csr for cpas: the missing ingredient | donny shimamoto explains how ‘agile’ applies to cpa firmsstaff retention for remote workers | why the future is in risk advisory |  ready for non-cpa “cpa” firms?
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the truth is, advisory services are not just about technical skills and compliance knowledge. it’s a whole different game. and if you want to play and win, you need to invest in your team’s development and give them the tools they need to become trusted advisors.