are you building a cathedral or merely breaking stones?
![//www.g005e.com/2020/08/05/5-firm-leaders-on-how-covid-19-is-changing-their-thinking/](https://cpatwpe.s3.amazonaws.com/cpatrendlines/wp-content/uploads/2020/08/mcconnell-tomasi-majchrzak-fay.png)
by bill penczak
the combination of the summer doldrums and the covid shutdown has provided some firm leaders pause to get in touch with their right-brainedness.
more marketing in the covid era: 5 things your firm should do differently this summer | do you have the guts to beat the covid crisis? | how to inoculate your firm against covid competition | ‘found money’ delights clients | don’t buy a rolodex, buy a process | the three r’s for beating the corona crisis | 6 reasons why your marketing sucks |
exclusively for pro members. log in here or 2022世界杯足球排名 today.
these are difficult times for the economy and the industry, and while some firms hope to return to the good old days, covid and other societal changes may cause a long-overdue sea change in the accounting industry, which has been doing the same thing the same way for more than 100 years.
sometimes it takes a catastrophe to spur fundamental change, and that’s what we’re seeing today.
to read the full article
![](/wp-content/themes/cpat/assets/img/cpat-header-logo.jpg)